Vidiyo Minifigures

What were LEGO® VIDIYO Minifigures?

LEGO® VIDIYO Minifigures were part of a short-lived, innovative LEGO® series released in partnership with Universal Music Group (2021–2022). These collectible minifigures allowed kids and collectors to blend physical LEGO® play with digital creativity through the now-discontinued LEGO® VIDIYO app. Each character belonged to a unique band or music genre—such as K-Pop, Punk Rock, or EDM—and was packed with colorful accessories and BeatBits, which unlocked special effects within the app.

Note: The LEGO® VIDIYO app has been officially discontinued, and its interactive AR and music video features are no longer available or supported.

Today, LEGO® VIDIYO Minifigures are valued as unique collectibles, remembered for their creative designs and bold musical themes. You can find them in our LEGO® VIDIYO Minifigures collection, or explore our full LEGO® Minifigures collection for even more characters.

Key Features of LEGO® VIDIYO Minifigures

1. Augmented Reality Integration (Historic): When the app was active, fans could scan minifigures and BeatBits to bring them to life in interactive music videos.
2. BeatBits Effects: Each minifigure came with printed 2x2 BeatBits tiles that, through the app, unlocked digital effects—such as confetti bursts, camera filters, dance moves, and sound effects.
3. Musical Diversity: The lineup featured characters inspired by a wide range of music genres—from Hip-Hop Robots and Punk Pirates to Alien DJs and Classical Monsters.
4. Unique Designs: VIDIYO minifigures stood out for their creative headgear, striking body prints, and bold colors—making them favorites among LEGO® collectors.
5. Collectible Display Stages: Many figures included themed stands and stages, perfect for display—even now that digital features are gone.
6. Inspired Creativity and Confidence: While the app was available, kids could choreograph routines, direct performances, and edit their own videos, building creative skills along the way.
7. Safe Sharing: The VIDIYO app offered moderated sharing, allowing kids to post creations in a secure environment (while supported).

Why Are LEGO® VIDIYO Minifigures Popular with Collectors?

LEGO® VIDIYO Minifigures are now popular with collectors because they combined physical building with a unique digital storytelling experience. While the app is no longer available, the figures themselves remain a vibrant part of LEGO® history—sought after for their originality and connection to music culture. You can find these collectible VIDIYO minifigures in our LEGO® VIDIYO Minifigures collection, or explore more LEGO® Minifigures here.

For more background on the theme, visit the official LEGO® VIDIYO page.

Collector's Note: As with all LEGO® parts, VIDIYO minifigures are intended for ages 4 and up. Small parts may pose a choking hazard for children under 3 years old.